I currently head up the Women’s Sportswear brand marketing team at Nike in London.

I'm also a freelance writer working with platforms like NYLON, Mr Porter, and Sole DXB, amongst others, on editorial content, trend reporting, and branded projects. As a brand consultant, I work with fashion, sport, and cultural clients on copywriting, creative strategy, marketing, brand positioning, and more.

I've participated in panel discussions about women in streetwear and the sneaker industry, led collaborative content projects with brands like Louis Vuitton, and been named one of the "18 Most Outstanding Women In The Sneaker Industry" by Business Insider.

I’m also the author of She Kicks; the first-ever book about women’s sneaker culture.

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Sh*t I could do for you

EDITORIAL

I've got extensive experience in writing for both print and digital, and social media platforms. I develop strong editorial strategies + content calendars and have written for the likes of HYPEBAE, NYLON, Mr Porter, Luisa Via Roma, Sole DXB, FUTUREVVORLD, and more.

COPYWRITING

I have strong skills in branded content, editorial stories, and copywriting (that’s everything from big “tone of voice” projects and award-winning ad campaigns to product copywriting + social media copy, which I've done for brands like Nike, Off-White, Peak Performance, On Running, and Sandqvist.

CONSULTING

I work with brands of all levels who are looking for authentic and engaging ways to help them connect with Millennial, Gen-Z, and Alpha audiences. From brand positioning and creative strategy to research, insights, and trend reports, I can deliver support at every stage of your project.