Nike - We Run With It

In 2023, I was tasked with taking the global Nike ‘Runners Helping Runners’ VC and localising it for a young London audience who were newer to running.

‘We Run With It’ borrowed from our global identity and Nike’s running heritage but tapped into the nuances of Gen-Z culture in the city - visually and tonally - to ensure the audience felt like Nike really ‘got’ them.

This energetic campaign felt distinctly true to London, bringing playful irreverence to the realities of running in this chaotic city and celebrating the mentality of young Londoners who take it all in their stride.

It all came to life across social, OOH, NRC, and real-life activations.